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| Author: | Graham, P. |
| Title: | Branding food endorsement programs: the national heart foundation of Australia |
| Journal: | Journal of Product & Brand Management
1994 : VOL. 3:4, p. 31-42 |
| Index terms: | AUSTRALIA BRANDS HEALTH |
| Language: | eng |
| Abstract: | The article reviews the Australian National Heart Foundation's "Pick the Tick" food endorsement program. The program is seen by the Foundation as part of its mission to promote the kind of healthy living that is conductive to improving the heart health of all Australians and reducing disability and premature death from heart and blood vessel disease. In this article the the program is not evaluated in those terms but in terms of what is required for a successful brand in a marketplace. |
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