search query: @author Haigh, R. / total: 3
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| Author: | Haigh, R. |
| Title: | Thinking of exporting? |
| Journal: | Columbia Journal of World Business
1994 : WINTER, VOL. 29:4, p. 66-81 |
| Index terms: | EXPORTING COMPANIES MANAGEMENT |
| Language: | eng |
| Abstract: | With the interest in globalization, many domestic manufacturing companies are anxious to export their products. Lacking the resources and experience to sell effectively abroad, manufacturers often rely on export management companies (EMCs) to act as their export departments. How successful have these arrangements been? Haigh reports that the performance of EMCs is below the expectations of manufacturers more than half the time, but concludes that EMCs can be a very effective strategy for entering foreign markets if care is taken to select an appropriate company. |
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