search query: @author Sukhdial, A. / total: 3
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| Author: | Sukhdial, A. Chakraborty, G. Steger, E. |
| Title: | Measuring values can sharpen segmentation in the luxury auto market |
| Journal: | Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 9-24 |
| Index terms: | MEASUREMENT SEGMENTATION MARKETS |
| Language: | eng |
| Abstract: | This study hypothesized that owners of American, German, and Japanese luxury cars will differ in terms of the values they consider important to them in their daily life and the car attributes they desire. Consistent with the hypothesis, results indicate that ownership of American, German, and Japanese luxury cars can be predicted on the basis of the values owners endorse and the car attributes they desire. |
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