search query: @author Polonsky, M. / total: 3
reference: 3 / 3
« previous | next »
| Author: | Polonsky, M. Waller, D. |
| Title: | Does winning advertising awards pay?: the Australian experiences |
| Journal: | Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 25-36 |
| Index terms: | ADVERTISING PAY AUSTRALIA |
| Language: | eng |
| Abstract: | This study examines whether the winning of advertising awards affects the billing and income of Australia's top 50 advertising agencies. This is undertaken by examining the winners of four national advertising awards, both in total and by media type. The data is analyzed using a pooled time-series and cross-sectional analysis of advertising agency data for the period 1989-1992. The results indicate that advertising agency income or billings are not affected by the number of awards won. |
« previous | next »
SCIMA