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| Author: | Gregan-Paxton, J. John, D. |
| Title: | Are young children adaptive decision makers? A study of age differences in information search behavior |
| Journal: | Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 567-580 |
| Index terms: | CONSUMER RESEARCH DECISION MAKING CHILDREN |
| Language: | eng |
| Abstract: | How adaptive are young children as decision makers? Although similar questions have been raised frequently with regard to adult consumers, very little attention has been paid to the nature of consumer decision-making abilities in young children. The purpose of this article is to explore the emergence of adaptivity in young children's decision making skills in the context of predecisional search behavior. this article specifically examines the extent to which young children are capable of adapting their search behaviour to differing levels of search costs and benefits in the decision environment. |
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