search query: @freeterm BETRIEBLICHER UMWELTSCHUTZ, VERPACKUNG, / total: 3
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| Author: | Casey, E. J. |
| Title: | A plan for environmental packaging |
| Journal: | Journal of Business Strategy
1992 : JUL-AUG, VOL. 13:4, p. 18-20 |
| Index terms: | |
| Freeterms: | BETRIEBLICHER UMWELTSCHUTZ, VERPACKUNG, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Excessive packaging is being condemned by almost everyone these days. The author maintains that companies should take the lead in their industries to reduce the amount of product packaging. The companies described in this article that took this approach have reaped significant benefits. |
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