search query: @freeterm INDUSTRIEBETRIEBE, UNTERNEHMENSSTRATEGIE / total: 3
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| Author: | Lundquist, J.T. |
| Title: | Shrinking fast and smart in the defense industry (Betriebsschrumpfung) |
| Journal: | Harvard Business Review
1992 : NOV-DEC, VOL. 70:6, p. 74-85 |
| Index terms: | |
| Freeterms: | INDUSTRIEBETRIEBE, UNTERNEHMENSSTRATEGIE VERTEIDIGUNGSWIRTSCHAFT, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Cuts in defense will be deeper than any in USA history, and contractors cannot hope to catch through globlization, diversification, or commercialization. Their only chance for survival is to shrink faster than the industry and to concentrate on the segments in which they will lead the market. B. Raynor describes in a short note how three companies responded to the defense industry shake-out. |
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