search query: @freeterm KOSTENRECHNUNG, KOSTENZURECHNUNG / total: 3
reference: 2 / 3
| Author: | Johnson, H. T. |
| Title: | It is time to stop overselling activity-based concepts. Start focusing on total customer satisfaction instead |
| Journal: | Management Accounting (US)
1992 : AUG, VOL. 74:3, p. 26-35 |
| Index terms: | |
| Freeterms: | KOSTENRECHNUNG, KOSTENZURECHNUNG |
| Language: | eng |
| Abstract: | In this excerpt from his new book, Relevance Regained, management is advised to articulate a customer focused mission statement and then encourage everyone to help map and systematically improve the processes in which they work. In an interview S. Jayson asks the author questions on some issues raised in his controversial book, and the author points out Deming's message for management accountants. |
SCIMA