search query: @author Bailey, G. / total: 3
reference: 1 / 3
« previous | next »
| Author: | Toombs, K. Bailey, G. |
| Title: | How to redesign your organization to match customer needs (Marktforschung Testmethode, Verbraucherforschung) |
| Journal: | Planning Review
1995 : MAR-APR, VOL. 23:2, p. 20-24 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSANPASSUNG |
| Language: | eng |
| Abstract: | A lot of companies claim to be customer focused. But few are skilled at distinguishing precisely how customers make their assessment of the value of the company's products and services. A few innovative companies are using sophisticated measurements of customer perceived value, such as conjoint analysis, to redesign segments of their organizations. This article describes |
« previous | next »
SCIMA