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| Author: | Kratz, H. |
| Title: | Methodischer Stillstand?: Mediaplanung. |
| Journal: | Absatzwirtschaft
1995 : APR, p. 52, 54-55 |
| Index terms: | MEDIA SELECTION ADVERTISING EFFECTIVENESS READERSHIP SURVEYS METHODOLOGY GERMANY |
| Language: | ger |
| Abstract: |
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