search query: @author Benedetto, C. Di / total: 3
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| Author: | Haggblom, T. Calantone, R. Benedetto, C. Di |
| Title: | Do new product development managers in large or high-market-share firms perceive marketing - R&D interface principles differently? |
| Journal: | Journal of Product Innovation Management
1995 : SEP, VOL. 12:4, p. 323-333 |
| Index terms: | NEW PRODUCTS DEVELOPMENT MANAGERS |
| Language: | eng |
| Abstract: | In the quest for successful innovation, the importance of the R&D/marketing interface is virtually unquestioned. For many organizations, however, effective integration of technical and marketing functions is difficult, if not impossible. Despite seemingly widespread understanding of fundamental new product principles, some companies still manage to gain a larger share of the market than their competitors. |
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