search query: @author Metha, R. / total: 3
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| Author: | Metha, R. Sivadas, E. |
| Title: | Comparing response rates and response content in mail versus electronic mail surveys |
| Journal: | Journal of the Market Research Society
1995 : OCT, VOL. 37:4, p. 429-440 |
| Index terms: | NETWORKS INFORMATION REGULATIONS |
| Language: | eng |
| Abstract: | This study reports results of an experiment conducted to compare response rates and response content in mail and electronic mail surveys. Respondents on a large global network (Internet) were sent mail and e-mail surveys assessing their attitudes towards the commercialisation of the Internet. Respondents were randomly assigned to one of five groups. The results highlight the strengths and weaknesses of using electronic mail for gathering information from domestic and international respondents. |
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