search query: @author Munro, H. / total: 3
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| Author: | Coviello, N. Munro, H. |
| Title: | Growing the entrepreneurial firm: networking for international market development |
| Journal: | European Journal of Marketing
1995 : VOL. 29:7, p. 49-61 |
| Index terms: | ENTREPRENEURSHIP HIGH TECHNOLOGY INTERNATIONAL MARKETING NETWORKS NEW ZEALAND |
| Language: | eng |
| Abstract: | This article examines the entrepreneurial high-technology firm's use of networks for international market development. Multisite case research and a mail survey form the empirical base for the study. Findings indicate that international market choice and mode of entry for small entrepreneurial high-technology firms are largely shaped by the interest of various network players. Influential network relationships may be both formal and informal. Early relationships with large firms are particularly influential in the entrepreneurial high-technology firm's internationalization process. |
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