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| Author: | Hultink, E. Robben, H. |
| Title: | Measuring new product success: the difference that time perspective makes |
| Journal: | Product Innovation Management
1995 : NOV, VOL. 12:5, p. 392-405 |
| Index terms: | MANAGEMENT INNOVATION SUCCESS |
| Language: | eng |
| Abstract: | Management is often criticized for overemphasizing short-term profits at the expense of long-term growth. On the other hand, although numerous studies have explored the factors underlying new product success and failure. such studies rarely distinguish between short- and long-term success. In fact, little research has been conducted to explore the relationship between a company's time perspective and its choice of criteria for measuring new product success. |
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