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| Author: | Mohr, J. J. Sohi, R. S. |
| Title: | Communication flows in distribution channels : Impact on assessments of communication quality and satisfaction. |
| Journal: | Journal of Retailing
1995 : WINTER, VOL. 71:4, p. 393-416 |
| Index terms: | DISTRIBUTION CHANNELS COMMUNICATION QUALITY |
| Language: | eng |
| Abstract: |
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