search query: @author Mohr-Jackson, I. / total: 3
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| Author: | Mohr-Jackson, I. |
| Title: | Broadening the market orientation or an added focus on internal customers |
| Journal: | Human Resource Management
1991 : WINTER, VOL. 30:4, p. 455-467 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Though the marketing concept is the cornerstone of the marketing discipline, an examination of its core pillars points to limitations in the first pillar, the external customer, the person purchasing products and services with no attention to the internal customer, the employee. This article describes an exploratory study based on interviews with corporate executives from American organizations, which phenomenologically assesses the characteristics of the marketing concept and the employee activities that foster its implementation. |
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