search query: @author Kilburn, D. / total: 3
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| Author: | Kilburn, D. |
| Title: | Japan's slash and sell |
| Journal: | Management Today
1996 : JAN, 1, p. 52-55 |
| Index terms: | MANAGEMENT JAPAN PRICES |
| Language: | eng |
| Abstract: | Price deflation has affected all sections of the Japanese economy. But those who were able to turn it into "price destruction" have created huge opportunities for themselves. Japan is the only industrialized country to experience general price deflation since the 1930s. Not even the tomes about Japanese management techniques provided much help to companies as they were abruptly forced to forge survival strategies. But now after almost five years' free fall, lessons are emerging not only about how companies can manage massive price deflation, but about the marketing opportunities it can bring. |
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