search query: @author Irmscher, M. / total: 3
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| Author: | Irmscher, M. |
| Title: | Markenwertbegriffe |
| Journal: | Markenartikel
1996 : VOL. 58:2, p. 58-61 |
| Index terms: | MARKETING STRATEGY BRAND NAMES POSITIONING BRAND VALUATION |
| Language: | ger |
| Abstract: |
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