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Author: | Boutellier, R. Kiss, E. |
Title: | Wie Industriedesign und Innovation neue Märkte schaffen. |
Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL: 65:4, p. 23-28 |
Index terms: | DESIGN MANAGEMENT PRODUCT DESIGN PRODUCT LIFE CYCLE INNOVATION MARKETING STRATEGY |
Language: | ger |
Abstract: | Why do excellent product ideas fail to succeed in the market, whereas other - objectively inferior - solutions become big sellers? Is there a mechanism which will help us to recognize flops in advance, or possibly prevent them, or is the market approval just a product of coincidence? |
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