search query: @author Helgesen, T. / total: 3
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| Author: | Helgesen, T. |
| Title: | The power of advertising: myths and realities |
| Journal: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p.63-71 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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