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Author:Formica, S.
Uysal, M.
Title:The revitalization of Italy as a tourist destination
Journal:Tourism Management
1996 : AUG, VOL. 17:5, p. 323-332
Index terms:TOURISM
MANAGEMENT
ITALY
Language:eng
Abstract:Italy, which has historiclly been one of the world's leading tourist destinations , has experienced a downturn in the flow of international travellers since 1987. This paper traces the evolution of Italy's tourism through an application of the "product life cycle" concept. The analysis is framed into three main sections: it illustrates the different products offered by Italy as a tourist destination; it examines Italy in light of each life-cycle stage and proposes management suggestions, related to spatial, demand and temporal concerns.
SCIMA record nr: 152823
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