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| Author: | Chan, D. Charlebois, O. |
| Title: | A comparison of ratings methods: telephone versus diary |
| Journal: | Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 162-174 |
| Index terms: | RADIO INDUSTRY CONSUMER RESEARCH MARKET SURVEYS |
| Language: | eng |
| Abstract: |
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