search query: @author Resnik, A. / total: 3
reference: 3 / 3
« previous | next »
| Author: | Stern, B. L. Krugman, D. M. Resnik, A. |
| Title: | Magazine advertising: an analysis of its information content. |
| Journal: | Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 39-44 |
| Index terms: | ADVERTISING INFORMATION SYSTEMS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA