search query: @author Hoinville, G. / total: 3
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| Author: | Hoinville, G. |
| Title: | Evaluating community preferences |
| Journal: | Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 481-504 |
| Index terms: | MARKETING RESEARCH EVALUATION |
| Language: | eng |
| Abstract: | The Priority Evaluator research method discussed in this paper was first described in a paper by the author at a Weekend Seminar held by The Market Research Society in February 1970. The paper describes the early developments in the research approach which was devised and applied by Social and Community Planning Research during its initial eighteen months. Since then the work has been considerably extended and several major research projects have been undertaken which incorporate the basic approach. |
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