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Author: | Sharma, S. James, W. L. |
Title: | Latent root regression: an alternate procedure for estimating parameters in the presence of multicollinearity. |
Journal: | Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 154-161 |
Index terms: | ESTIMATING MARKETING MODELS REGRESSION ANALYSIS |
Language: | eng |
Abstract: |
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