search query: @author James, W. L. / total: 3
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| Author: | Sharma, S. James, W. L. |
| Title: | Latent root regression: an alternate procedure for estimating parameters in the presence of multicollinearity. |
| Journal: | Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 154-161 |
| Index terms: | ESTIMATING MARKETING MODELS REGRESSION ANALYSIS |
| Language: | eng |
| Abstract: |
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