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Author:Bollier, D.
Title:Building corporate loyalty, while rebuilding the community (Unternehmerische Sozialverantwortung)
Journal:Management Review
1996 : OCT, VOL. 85:10, p. 17-22
Index terms:
Freeterms:FUSION, BETRIEBSKLIMA, GRUPPENARBEIT,
TEAMARBEIT
Language:eng
Abstract:GE Plastics needed extensive team building when it acquired a rival organization. The solution was a community service project that drew on the strenghts of team members regardless of their original company. The effort resulted in a coalescence of culture and a refurbished YMCA.
SCIMA record nr: 157197
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