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| Author: | Collins, J. C. Porras, J. I. |
| Title: | Building your company's vision (Unternehmensziel) |
| Journal: | Harvard Business Review
1996 : SEP-OCT, VOL. 74:5, p. 65-77 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. This ability to manage continuity and change is closely linked to the ability to develop a vision. Vision provides guidance about what core to preserve and what future to stimulate progress toward. The authors demonstrate why articulating the vision presupposes a core ideology made up of core values and a core purpose as well as the ability to help stakeholders imagine the future through vivid descriptions and the establishment of audacious goals. |
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