search query: @freeterm WERBUNG, VERKAUFSFÖRDERUNG, / total: 3
reference: 2 / 3
| Author: | Dutton, G. |
| Title: | Mail sales (Katalog) |
| Journal: | Management Review
1996 : SEP, VOL. 85:9, p. 26-31 |
| Index terms: | |
| Freeterms: | WERBUNG, VERKAUFSFÖRDERUNG, MARKTSEGMENTIERUNG |
| Language: | eng |
| Abstract: | There was a time when mail catalogers could do no wrong. These days, rising paper and mailing costs coupled with increased competition has made it harder for them to succeed. The industry leaders are segmenting their markets, going global and getting on-line. |
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