search query: @author O'Shaughnessy, N. / total: 3
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| Author: | O'Shaughnessy, N. |
| Title: | Social propaganda and social marketing: A critical difference |
| Journal: | European Journal of Marketing
1996 : VOL. 30:10/11, p. 62-75 |
| Index terms: | SOCIAL MARKETING COMMUNICATION |
| Language: | eng |
| Abstract: | The differentiation of social propaganda and social marketing may have significant consequencies for the future of social communication given the raise of consumerist perspectives on political participation. Being more polical and manipulative, social propaganda may displace social marketing. With possible future like that, it is important to find new formulations to describe the phenomena that the term "propaganda" at one time signified. However, with any concept there are different definitions, and words direct one's perceptions. |
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