search query: @author Rekom, J. van / total: 3
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| Author: | Rekom, J. van |
| Title: | Deriving an operational measure of corporate identity |
| Journal: | European Journal of Marketing
1997 : VOL. 31:5/6, p. 410-422 |
| Index terms: | CORPORATE IMAGE CORPORATE CULTURE ORGANIZATIONAL COMMUNICATION |
| Language: | eng |
| Abstract: | The three criteria of Albert and Whetten's approach to corporate identity may be subsumed by centrality criterion. This gives a new, parsinomious and operational conceptualization of corporate identity, which can be applied to practice. Operationally centrality to the organization means centrality in the network of means-end relations of organizational activities. This renders corporate identity accessible to empirical investigation. In order to establish to what degree the criteria of continuity over time and specificity to the organization are subsumed by the criterion of centrality, further investigation is necessary. |
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