search query: @author Boote, A. S. / total: 3
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Author: | Boote, A. S. |
Title: | Market segmentation by personal values and salient product attributes. |
Journal: | Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 29-35 |
Index terms: | BRAND LOYALTY MARKET RESEARCH MARKET SEGMENTATION |
Language: | eng |
Abstract: |
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