search query: @author Camm, J. / total: 3
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| Author: | Camm, J. |
| Title: | Blending OR/MS, judgement, and GIS: restructuring P&G's supply chain |
| Journal: | Interfaces
1997 : JAN-FEB, VOL. 27:1, p. 128-142 |
| Index terms: | MANAGEMENT SUPPLY OPERATIONAL RESEARCH |
| Language: | eng |
| Abstract: | In 1993, Procter & Gamble (P&G) began an effort entitled strengthening global effectiveness (SGE) to streamline work processes, drive out nonvalue-added costs, and eliminate duplication. A principal component of SGE was the North American product supply study, designed to reexamine and reengineer P&G's product-sourcing and distribution systems for its North American operations. The methodology developed to solve this problem drew on OR/MS and information technology, merging integer programming, network optimization models , and a geographical information systems (GIS). |
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