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| Author: | Watterson, K. |
| Title: | Attention, data-mart shoppers |
| Journal: | BYTE
1997 : JUL, VOL. 22:7, p. 73-78 |
| Index terms: | ECONOMICS DATA BASES SHOPPING |
| Language: | eng |
| Abstract: | Although word is spreading that data marts are definitely the way to go - they're less expensive and easier to build than enterprise data warehouses - the terminology itself can be an emotional issue. When Bill Inmon, cofounder of Prism Solutions and now head of his own data warehouse in 1990 as a "subject-oriented, integrated, time-variant, and nonvolatile collection of data supporting management's decisions," his vision of data warehouses was on an enterprise scale. |
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