search query: @author Pasternak, H. / total: 3
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| Author: | Jaffe, E. D. Pasternak, H. |
| Title: | A note on the response effects of laboratory versus respondent located computer administered questioning (EDV-Einsatz; Marktforschungsverfahren) |
| Journal: | Industrial Marketing Management
1997 : MAY, VOL. 26:3, p. 237-243 |
| Index terms: | |
| Freeterms: | MEINUNGSFORSCHUNG, KUNDE |
| Language: | eng |
| Abstract: | This article reports the results of a study of response effects owing to the use of computer administered questioning (CAQ). Two types of CAQ were used: PC's used in a laboratory setting and notebook computers used in respondent locations. Notebook computers used in respondent locations (much like personal interviews) resulted in the highest rate of response: 73 percent. Two response effects were investigated: the degree of halo bias and degree of acquiescence. Both CAQ methods were preferable to the use of self-administered questionnaires. |
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