search query: @author Bhuian, S. N. / total: 3
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| Author: | Bhuian, S. N. |
| Title: | Marketing Cues and Perceived Quality: Perceptions of Saudi Consumers Toward Products of the U.S., Japan, Germany, Italy, U. K. and France |
| Journal: | Journal of Quality Management
1997 : Vol. 2:2, p. 217-234 |
| Index terms: | QUALITY MARKETING SAUDI ARABIA |
| Language: | eng |
| Abstract: | This article explores the relationship between marketing cues and perceived quality in Saudi Arabia, a surrogate for developing countries. Further, the study examines the influence of the country-of-origin bias on the relationship between marketing cues and perceived quality. A sample of 381 Saudi Arabian consumers evaluate various marketing cues and perceived quality associated with the products of the U.S. , Japan, Germany, Italy, U. K., and France separately. The study results indicate that the influences of a number of marketing cues, namely, personal pride, workmanship, reasonable price, and warranties on perceived quality are robust across varying country-of-origin effects. |
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