search query: @author Benedetto, C. di / total: 3
reference: 1 / 3
« previous | next »
| Author: | Calatone, R. Schmidt, J. Benedetto, C. Di |
| Title: | New product activities and performance: the moderating role of environmental hostility |
| Journal: | Journal of Product Innovation Management
1997 : MAY, VOL. 14:3, p. 179-189 |
| Index terms: | MANAGEMENT INNOVATION PRODUCTS |
| Language: | eng |
| Abstract: | In the race to bring new products to the market, a company may be tempted to cut corners in the new product development process. And a hostile environment -- that is, one marked by intense competition and rapid technological change -- only hightens the pressure to reduce NPD cycle time. However, hasty competition of the NPD process may actually jeopardize a product's chances for success. In a study of Fortune 500 manufacturers of industrial products, the authors explore the relationships among new product success rates, proficiency in the execution of NPD activities, and the perceived level of hostility in the competitive environment. |
« previous | next »
SCIMA