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| Author: | Kolos, K. |
| Title: | A kockazat szerepe a fogyasztok vasarlasi dönteseiben/ The role of risk in consumer buying decisions |
| Journal: | Marketing & Menedzsment
1997 : OCT, VOL. 31:5, p. 67-73 |
| Index terms: | CONSUMER CHOICE RISK BEHAVIOUR |
| Language: | hun |
| Abstract: |
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