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| Author: | Cowan, R. Cowan, W. Swann, P. |
| Title: | A model of demand with interaction among consumers |
| Journal: | International Journal of Industrial Organization
1997 : OCT, VOL. 15:6, p. 711-732 |
| Index terms: | MODELS DEMAND CONSUMERS |
| Language: | eng |
| Abstract: | The aim of this paper is to study emerging patterns of demand when there are social interactions between different consumers. Specifically, the authors' concern is with the case in which consumers' preferences are influenced by the consumption behavior of others. The analysis recognizes three reference groups. The first is a peer group of similar consumers, with whom the individual interacts on a regular basis, and with whom the individual desires to share some consumption activities. |
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