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| Author: | Farjoun, M. Lai, L. |
| Title: | Similarity judgments in strategy formulation. Role, process and implications |
| Journal: | Strategic Management Journal
1997 : APR, VOL. 18:4, p. 255-273 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, ENTSCHEIDUNGSTHEORIE |
| Language: | eng |
| Abstract: | Similarity judgments are an important and distinct aspect of strategy formulation. However, existing models of strategy formulation either assume away the process of making similarity judgments or regard it as unproblematic. This paper highlights the role of similarity judgments in strategy formulation, and discusses cognitive findings showing that decision makers' assessment of similarity is not free from bias. |
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