search query: @author Gorchels, L. / total: 3
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| Author: | Gorchels, L. |
| Title: | La nueva gestión de productos |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : , MARCH-APRIL, 25, p. 18-23 |
| Index terms: | PRODUCT DEVELOPMENT MARKETING STRATEGY |
| Language: | spa |
| Abstract: |
SCIMA