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| Author: | Berry, L.L. |
| Title: | La cntinua creación de valor o la pesadilla del servicio |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : , MARCH-APRIL, 25, p. 48-51 |
| Index terms: | SUCCESS CONSUMER SATISFACTION SERVICE |
| Language: | spa |
| Abstract: |
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