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| Author: | Palmer, J. W. Griffith, D. A. |
| Title: | An emerging model of Web site design for marketing |
| Journal: | Communications of the ACM
1998 : MAR, VOL. 41:3, p. 44-51 |
| Index terms: | MODELS INTERNET TECHNOLOGY MARKETING CUSTOMERS |
| Language: | eng |
| Abstract: | The world of marketing is continually evolving. New technologies create new and innovative means for interacting with customers. The Web has created a new revolution in marketing by providing much more than just a new medium through which organizations can communicate with the public. Thus, a new marketing arena is created, complete with a new distribution structure, moving organizations closer to their customers. The model of the article suggests a series of guidelines and strategic managerial considerations. |
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