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Author: | Mitchell, A. A. Olson, J. C. |
Title: | Are product attribute beliefs the only mediator of advertising effects on brand attitude? |
Journal: | Journal of Marketing Research
1981 : AUG, VOL. 18:3, p. 318-332 |
Index terms: | ADVERTISING EFFECTIVENESS BRANDS CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
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