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| Author: | Kollár, V. |
| Title: | A márkaérték mérése [Eng.: Measuring brand value] |
| Journal: | Marketing & Menedzsment
1998 : VOL. 32:2, p. 51-58 |
| Index terms: | BRAND VALUATION BRAND CHOICE BRAND LOYALTY CASE STUDIES |
| Language: | hun |
| Abstract: |
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