search query: @author Sarkar, M. / total: 3
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| Author: | Sarkar, M. Butler, B. Steinfeld, C. |
| Title: | Cybermediaries in electronic marketspace: Toward theory building |
| Journal: | Journal of Business Research
1998 : MAR, VOL. 41:3, p. 215-221 |
| Index terms: | INTERNET MARKETS CONSUMERS ELECTRONIC SHOPPING TRADE THEORIES |
| Language: | eng |
| Abstract: | The increasing importance of electronic commerce makes it essential to develop a theory of virtual value chains. The article considers the intermediation process btw. consumers and producers within electronic markets. It is argued that, contrary to existing wisdom, intermediaries will have a key role in electronic markets. A set of propositions is presented regardin the emergence of cybermediaries and the development of virtual channel systems. |
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