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| Author: | O'Driscoll, A. Murray, J.A. |
| Title: | The changing nature of theory and practice in marketing: on the value of synchrony |
| Journal: | Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 391-416 |
| Index terms: | MARKETING THEORY |
| Language: | eng |
| Abstract: |
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