search query: @author Richards, T. / total: 3
reference: 1 / 3
« previous | next »
Author: | Richards, T. |
Title: | Buying loyalty versus building commitment: developing the optimum retention strategy |
Journal: | Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 43-51 |
Index terms: | CUSTOMERS LOYALTY |
Language: | eng |
Abstract: |
« previous | next »
SCIMA