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| Author: | Sternberg, E. |
| Title: | Phantasmagoric labor. The new economics of self-presentation |
| Journal: | Futures
1998 : FEB, VOL. 30:1, p. 3-22 |
| Index terms: | LABOUR ECONOMICS FUTURE |
| Language: | eng |
| Abstract: | We are entering an economy based not on information, but on image. The result is a phantasmagoric capitalism in which labor performers gain value on markets through their work of self-presentation. After tracing the evolution of labor performance through the romantic and modernist styles, this article contends that performers now intentionally compose their persona for the market, and do so through methods learned from the celebrity world. The language of inconography reveals the methods through which persona is composed. |
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