search query: @author Slater, M. / total: 3
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| Author: | Slater, M. |
| Title: | Developing and assessing alcohol warning content: responses to quantitative information and behavioral recommendations in warnings with television beer advertisements |
| Journal: | Journal of Public Policy and Marketing
1998 : SPRING, VOL. 17:1, p. 48-60 |
| Index terms: | DEVELOPMENT PUBLIC POLICY BREWING INDUSTRY ADVERTISING |
| Language: | eng |
| Abstract: | The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were contingent on the warning topic and outcome measure used; behavior recommendations had little effect. |
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