search query: @author Neuborne, E. / total: 3
reference: 2 / 3
| Author: | Neuborne, E. Hof, R. D. |
| Title: | Building brands on the Net |
| Journal: | Business Week
1998 : NOV 16, VOL. 3588:918, p. 100EU1,100EU4-100EU5,100EU8 |
| Index terms: | Brands Internet Marketing Companies USA |
| Language: | eng |
| Abstract: | The article deals with branding on the Net. It is stated that traditional advertisement do not work anymore. Cybernauts want the Web sites to do useful things. It is also asked in the article what would make Net consumers click. In addition, there is a listing in short on the U.S. originated companies spending most on advertisements in television and online. |
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